Laura Muma Public Relations is a full-service agency, inspiring connections and stories in sailing, surfing, lifestyle and travel.  We offer tailored and integrated services that find natural places for your message to be heard; giving your brand’s voice authenticity and impact.

Services

Media Relations

We create strategies focused on news, events, products, ideas, and people, not on fluff. We understand what the media needs and wants, and how to get a reporter’s attention with the opening paragraph.

Creative Campaign Development

Fresh perspective and inventive angles guide our communications strategies. All campaign development kicks off with a creative brainstorming and ideation session, followed by a detailed brief to keep everyone involved on track.

Regatta Results & Coverage

Laura Muma PR provides onsite regatta coverage, including preview stories/interviews, live social media updates, a daily wrap-up news release, photo coordination and regatta wrap ups. Learn More.

Crisis Communications

It’s not always smooth sailing, and Laura Muma PR knows how to get ahead of, and control a story when things go wrong. LMPR has worked with local, national and international media on several big stories and can get the right message to the right media members in a straight-ahead fashion.

 

 

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About

Using her journalism background, Laura understands how the media thinks and applies this insight toward shaping every PR and social media program. This approach consistently delivers results for her clients, regardless of the industry.

Laura’s client base ranges from media and thought leadership campaigns for dynamic retail marketing agency TPN, business-to-business engagement with restructuring firm MorrisAnderson, to garnering international publicity for sailboat racing along the shores of Lake Michigan.

Previously, Laura was a senior vice president at FoodMinds, where she led strategic influencer and health professional outreach programs for Kellogg Company, National Dairy Council and National Confectioners Association. Her relationships with key health organizations have enabled clients to utilize important third-party voices to communicate on their behalf and educate fellow thought leaders on important health-related issues, such as the Dietary Guidelines for Americans.

Laura has worked for leading public relations agencies Golin/Harris International and Porter Novelli. She graduated from the University of Missouri with a bachelor’s degree in Journalism and minor in Spanish.

Her passion for sailing has led her to race around the world, but her most favorite times are sailing, fishing, paddleboarding or just floating in the lake by her home in Florida, usually with her golden retriever Bowline, in tow.

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Contact

Email | laura@lmprinc.com

Phone | +1.773.960.3960

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